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Health Infographics

State of Social Media And Health Care

The State of Social Media and Healthcare infographic provides associations between online usage and healthcare. Of the 10 topics discussed, the most surprising statistics come from items one, three, six, seven and eight. Item one includes how those who browse health information online tend to visit the doctor more than those who are online less. Depiction three shows that parents are more likely to seek answers online than non-parents, while item six reveals that patients tend to trust traditional communication over digital or social communication. Additionally, item seven shows word of mouth from trusted family members, friends and colleagues is the main motivation behind pharma website browsing. Finally, item eight depicts how more people utilize their PC than smartphone or tablet to view health information.

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Stephen is the head of SEO & Content Marketing for TinderPoint with 8+ years’ experience in the digital marketing space primarily focusing on technical SEO, link building, content strategy & local search. He's had a keen interest in information presentation techniques since studying Information Studies as part of his degree.

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