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How Health Consumers Engage Online

As people have become more technologically savvy, there has also been a shift in where people look for health information. The How Health Consumers Engage Online infographic depicts the three major methods that health consumers are using; mobile, social media, and by searching online. The infographic notes that by 2014, smartphone Internet consumption will exceed that of traditional computers. Further, it was found that 90% of people aged 18-21 trust information that is found on social media. Finally, the infographic notes that 80% of Internet users look online for health information, with 47% of Google searches being health related.

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Stephen is the head of SEO & Content Marketing for TinderPoint with 8+ years’ experience in the digital marketing space primarily focusing on technical SEO, link building, content strategy & local search. He's had a keen interest in information presentation techniques since studying Information Studies as part of his degree.

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