The Power of Pigskin
Football fans will unite over the Power of the Pigskin infographic. This infographic discusses the power of mobile advertisement and advertisement targeted to women during football games. Football is a power advertising opportunity since 55% of Americans follow professional football, and 35 million people are involved in fantasy football. Also, women are following football closely, and accounted for a 125% increase in NFL merchandise purchases from 2010 to 2011. With the proliferation of mobile devices, people are watching football via these devices more than ever, making the mobile arena a prime advertising opportunity to reach consumers.