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The Power of the Pinner

With the introduction of Pinterest, people everywhere fell in love with creating theme based boards and pinning items and inspiration. The Power of the Pinner infographic provides amazing statistics regarding the power Pinterest can have on a brand. Currently 80% of the 70M Pinterest users are women, and about 50% of those users have made a purchase based on the recommendation of a pinner. Much of what women pin are related to food, fashion, home décor, kid related content and crafts. This board based website can have quite an impact on how companies market to consumers.

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Stephen is the head of SEO & Content Marketing for TinderPoint with 8+ years’ experience in the digital marketing space primarily focusing on technical SEO, link building, content strategy & local search. He's had a keen interest in information presentation techniques since studying Information Studies as part of his degree.

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