Election Search & Media
Prepare for a fright with The Spooky Truth of Obama vs. Romney infographic. The first part of the infographic features the market share for paid advertising in terms of interest by category. The next section features the percentage of time a candidate’s paid search listing appears when his opponent’s name is searched. Continuing on through the infographic, neither candidate had a large market share for important search terms like budget, economy, jobs and taxes on the wealthy. The remaining sections of the infographic shows the shift toward mobile paid advertising, attention paid to swing states, impressions for each candidate’s advertising, organic search results and mentions on social media.